Rocky Roads Privacy Policy

Updated and Effective: 2/5/2026

Welcome! This Privacy Policy (“Privacy Policy”) explains how Rocky Roads Auto Transport and its affiliates (collectively, “we,” “our,” or “us”) collect, use, and protect the information you provide when you access or use this website, its content, and any other services, features, or tools that display or link to this Privacy Policy (collectively, the “Site”). The terms “you,” “your,” “visitor,” or “user” refer to any individual accessing or using the Site and/or our services.

Please also review our Terms of Use (Link) to understand the general rules regarding your use of the Site, as well as any additional terms that may apply when accessing specific services, tools, or features.

By accessing or using the Site, you agree to the terms of this Privacy Policy and Rocky Roads Auto Transport’s Terms of Use.

Personal, Sensitive, and Non-Personal Data We Collect 

We collect information about users of the Site in several ways: directly when you provide it, automatically when you visit or interact with the Site, and occasionally from third-party sources. Some of this information may qualify as personal data or personal information, and in certain cases, as sensitive data under applicable laws.

We may also treat other information, such as IP addresses, device identifiers, and cookie data, as personal data where required by law. Certain personal data may also be classified as sensitive if mandated by applicable law.

In some cases, we may de-identify or pseudonymize personal data to make it non-personal for example, by aggregating it with data from other users, converting it into a code (such as using a hashing function), or removing characteristics that could directly identify you. We use and maintain such de-identified data without attempting to re-identify it, except where permitted or required by law, such as to verify that our de-identification processes comply with legal requirements.

To the fullest extent permitted by law, de-identified or pseudonymized data will be treated as non-personal. However, if we combine non-personal data with personal data, we will treat the resulting information as personal data under this Privacy Policy.

Personal Data You Provide to Us Directly

Contact and Service-Related Data

We may collect certain personal information directly from you, including your name, address, email address, phone number, ZIP code, vehicle details (such as make and model), and pickup and delivery locations. This information is collected when you book our services, request a quote, or interact with us through the Site. Additionally, any photos or videos you provide, for example in connection with a claim submission, may also be collected as part of your personal information.

Your Posts
We may provide features that allow you to submit or post messages, reviews, social media posts, or other content (“User Content”) through interactive tools such as reviews, discussion forums, blog comments, photo galleries, or promotional activities (“Submission Features”). By submitting User Content, you agree to our Terms of Use, including provisions regarding User Content and Acceptable Use, which grant us the right to use your User Content, both online and offline, for promotional and marketing purposes.

Personal information you include with your User Content—such as your name, username (from the Site or a social media account), or location—may be publicly visible. Other users may access, use, or share this information, and we are not responsible for how others use the User Content you submit. In certain circumstances, your personal information may also be disclosed publicly, for example, if you are identified as a winner of a sweepstakes or receive a prize.

If you choose to post messages or interact through the Site, we may collect the personal information you voluntarily provide in connection with those activities.

Chats & Other Communications & Correspondence

If you contact us via email, letters, or other personal correspondence, or through the Site’s chat features, we may collect the information you provide and associate it with a file specific to you. Similarly, if other users or third parties send us information regarding your activities or postings on the Site, we may collect and store that information and share it with third-party service providers who assist us in operating the Site or providing our services.

Communications with our customer service representatives may be recorded or monitored. These recordings may be used and retained to assist you, ensure quality service, improve our products and services, and enhance our overall customer support. If you do not consent to such recording or monitoring, please refrain from using chat support or sending other correspondence to us.

Your Payment Information

If you establish a credit account with us or purchase any of our services, we collect payment information, including your billing address, credit card number, expiration date, and any other information necessary to process your payment securely.

Sweepstakes, Contests, and Promotions

We may offer sweepstakes, contests, or other promotions (each, a “Promotion”) that may require registration. By participating in a Promotion, you agree to the terms, conditions, and official rules governing that Promotion. These rules may include requirements such as allowing the Promotion sponsor(s) to use your name, voice, likeness, or other personal identifiers for advertising or marketing purposes, where permitted by law.

If you choose to enter a Promotion, certain personal information may be shared with third parties or made public as necessary to administer the Promotion. This may include, without limitation, winner selection, prize fulfillment, or disclosure as required by law or the Promotion’s official rules, such as on a publicly available winners list.

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Data We Collect Automatically Through Your Access or Usage of Our Site

We and our third-party partners including service providers, content providers, advertising partners, and analytics providers may use various technologies, such as cookies and pixels, to automatically or passively collect certain information about you, your device, or household when you access, use, or interact with the Site (“Device/Interaction Information”).

Device/Interaction

Information may include, but is not limited to: your device type and model, operating system version, web browser type and language, mobile network information, the URL you came from, the URL you visit next, access and search times, approximate geolocation, IP address, mobile device identifiers, unique device or browser identifiers, search terms, pages viewed, time spent on the Site, and other details about how you interact with the Site or our content.

We may also combine this information with data from third-party sources, including the quotes we provide you, to personalize the services we offer and improve your experience when interacting with us.

Device ID/Interaction Information may be collected through the use of the following technologies:

Cookies and Local Storage

A cookie or local storage file is a small text file stored on your device when you visit our Site. Some web browsers and browser add-ons may provide additional mechanisms for storing local data. We, along with third-party partners, may use cookies and similar technologies to:

• Keep your use of the Site secure

• Track which features are most popular

• Count page visitors and analyze website performance

• Measure the effectiveness of customer communications

• Maintain the integrity of the Site and perform crash analytics

• Manage and measure the performance of advertisements delivered through the Site

• Personalize your experience, such as recognizing returning visitors and providing a smoother, more intuitive browsing experience

Some features of the Site may only function properly with essential cookies enabled. You can manage or disable cookies through your browser settings.

Pixel Tags

We and our third-party providers may use pixel tags (also called web beacons, clear GIFs, or tracking pixels) in our web pages and emails. These technologies may help us:

• Count visitors to the Site

• Monitor user navigation and interactions

• Track email opens and link clicks

• Measure product views or engagement

• Support marketing and targeted advertising

Information collected may include the date and time you open emails and whether you click any links contained within them.

Embedded Scripts

Embedded scripts are programming codes used to track interactions on the Site, such as clicks on links. These scripts are temporarily executed by our servers or by third-party service providers while you browse the Site and are deactivated or removed when you leave.

Data Collected Through Mobile Devices and SDKs

We may use embedded scripts and Software Development Kits (SDKs) in our mobile apps to collect device information, including:

• Hardware model, operating system, and version

• Mobile device identifiers (e.g., IDFA on Apple devices, Advertising ID on Android)

• Mobile network information

• Usage behavior within the app

SDKs are software packages that help us build app features and collect data. You can limit or opt-out of interest-based advertising through your mobile device’s settings. Uninstalling the app will stop data collection through the app.

Session Replay Technology

We may use session replay technology to record interactions with the Site, such as the pages you visit, time spent, links clicked, and information you provide. This data is used internally to improve the Site, enhance our products and services, analyze functionality, and resolve technical issues.

Data We Collect from Third Parties

We may receive information about you from third parties, including data aggregators, lead generation companies, joint marketing partners, third-party websites, service providers, and other business partners. We may also supplement the information we collect with publicly available records, social media profiles, or data enhancement services provided by third parties.

This information may be used to provide the services you have requested, personalize content, offer products or services that may be of interest to you, and for other business purposes. Please note that any data collected and maintained by third parties is governed solely by their privacy practices.

How We Use Data 

We may use the information we collect, including personal data and Device/Interaction Information, for the following purposes:

1. To Provide Services
We use the information to provide the Site and our services to you, including processing and fulfilling your vehicle transport requests, maintaining your account, verifying your contact information, facilitating participation in promotions or contests, responding to inquiries, and providing customer support.

2. Advertising and Marketing
We may use your information to personalize and optimize content, recommendations, promotions, and advertisements displayed on the Site or elsewhere online. We may also use your contact information to send you marketing communications, such as new service offers or promotional messages.

3. Personalization
We use information to create a more consistent and tailored experience for each user, including customizing content, advertising, and communications. This may include emails or notifications about new services, promotions, or other information we believe may be of interest to you.

4. Internal Business Purposes
We use information to support our business operations, including improving the Site, services, and marketing efforts, analyzing marketing effectiveness, conducting research, monitoring trends and usage patterns, and troubleshooting technical issues.

5. Security
We use information to protect the integrity of our Site, detect or prevent fraud and illegal activity, and maintain archival and backup records.

6. Administrative Notices
We may use your information to send administrative messages regarding your use of the Site, our services, content, or any updates to our policies.

7. Billing and Support
If you open a credit account or purchase services through the Site, we use your billing information to process payments and provide related support.

8. Legal and Dispute Resolution
We may use information to comply with laws, cooperate with legal or governmental inquiries, meet regulatory reporting obligations, resolve disputes, enforce agreements and policies, and protect the rights, assets, or safety of Rocky Roads Auto Transport and others.

9. Business Transitions
We may use information during mergers, acquisitions, consolidations, bankruptcies, or other corporate transitions, including due diligence processes.

10. Other Purposes
We may use information for other purposes disclosed at the time of collection or otherwise with your consent.

Our Disclosure of Data to Third Parties

Non-Personal Data
We may share non-personal information, such as aggregated statistics, Device/Interaction Information, or de-identified/pseudonymized data (including hashed email addresses), with third parties for any lawful purpose, including targeted advertising. We do not share your personal data with third parties for their direct marketing without giving you the ability to consent or opt-in/opt-out.

Please note that we are not responsible for the privacy practices of third parties. If you choose not to receive communications from a third party, you must contact that third party directly.

With Your Consent or Direction
We may share your information when you authorize it, such as logging in through a third-party service or opting to receive marketing from a third party. We are not responsible for how third parties handle your information; if you later wish to stop receiving communications, you will need to contact the third party directly.

Service Providers Performing Functions on Our Behalf
We may share your personal information with service providers to perform tasks on our behalf, including:

• Hosting and maintaining the Site, including chat functionality

• Performing data analysis and research

• Sending emails, notifications, or automated calls regarding our services

• Supporting other operational functions described in this Privacy Policy

These providers are only allowed to use your information to perform the services we engage them for and must protect your data appropriately.

Legal, Administrative, and Law Enforcement Purposes
We may disclose your information to enforce our rights, protect our property, safeguard users or others, support auditing and compliance, or respond to legal and regulatory processes such as subpoenas, binding orders, or government requests.

We may also disclose information to law enforcement or government officials if we believe it is necessary to investigate fraud, illegal activity, intellectual property infringement, or other conduct that may expose us to liability. Fraud prevention and credit-risk service providers may also receive information to help prevent illegal or fraudulent transactions.

Business Transitions
In connection with a merger, acquisition, reorganization, sale, change in control, or bankruptcy, we may transfer or assign personal information, including during due diligence or to facilitate such transactions.

Employment Applications
If you apply for a job with us, we or our service providers may request self-identifying information (such as veteran status, gender, or ethnicity) for compliance with federal, state, or local regulations. Providing this information is voluntary. If provided, it may be submitted to regulatory agencies or used to respond to employment-related claims. Third-party career portals may have their own privacy practices.

SMS/MMS/RCS Communications
We do not share personal information collected specifically through SMS, MMS, or RCS messaging programs (such as mobile numbers or consent records) with third parties for their direct marketing purposes without your explicit consent.

Third Party Advertisers and Analytics and Similar Third Parties.

We may work with third-party business partners, such as analytics companies, advertising agencies, network advertisers, and other service providers, who provide data about the Site, users, and our advertisements, and who may deliver ads to you on our behalf on the Site and elsewhere online. These third parties may collect information about your visits and activities on the Site and other websites and services to:

• Target advertising to you and other users

• Measure and assess the effectiveness of our advertising

• Provide insights for marketing and analytics purposes

We may share with these third parties certain information, including Device/Interaction Information, aggregate or de-identified data, pseudonymized data, or hashed information (such as email addresses), to support similar advertising and analytics purposes.

These third parties may also place or access their own tracking technologies on your device (including cookies, pixels, or similar technologies), which may allow them to collect information about your activities over time, including on other websites and online services. Some of this information may be considered personal data under applicable state or international laws.

Opt-Out and Tracking Controls

Cookie Preferences: You can manage or disable sharing through cookies set by third parties on our Site by clicking on ‘Cookie Preferences’ in the footer.

NAI/DAA Opt-Out: Some of our advertising partners may be members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”).
Mobile Device/AppChoices: Many mobile devices allow you to disable tracking for advertising and analytics. You may also use App Choices to opt out of interest-based advertising on participating apps.

Please note: Opting out of these mechanisms does not prevent you from seeing advertisements; it only limits targeted advertising. You may still see generic ads. Opt-out choices are browser- and device-specific, so you will need to manage settings separately for each device and browser.

Social Media and Other Third-Party Platforms

The Site may provide features that allow you to interact with third-party social media platforms (“Social Media”), such as “liking,” sharing content, or posting information from the Site to these platforms. If you choose to share content or post information via Social Media, that information may become public, and the third party may collect data about you and your use of the Site.

You may also interact with Social Media in ways that connect your activity on the third-party platform with the Site (for example, posting to one of our pages on a Social Media site). Doing so may allow us—or the third-party platform—to collect information about your activities. Some Social Media platforms may collect data about your visits to the Site even if you do not actively interact with the feature or are not logged in to the platform.

We may also receive information about you if other Social Media users grant us access to their profiles and you are connected to them. Any data we collect in these ways is subject to this Privacy Policy.

Please note that data collected and stored by third-party platforms is governed by their privacy practices, including what data they continue to share with us and your privacy settings on that platform. You may be able to remove or disable the application or feature on the third-party platform, in which case we will no longer collect data through that application or feature, though data previously collected may be retained.

Third Party Links and Content

Rocky Roads Auto Transport is not responsible for the privacy practices of third-party websites or services, even if they are linked from our Site. These links are provided solely for your convenience, and the presence of a link does not constitute an endorsement or affiliation with the linked site, its operators, or its content.

We encourage you to review the privacy policies of any third-party websites you visit to understand how your information may be collected, used, or shared when you leave our Site.

Your Choices

Marketing Messages from Us. You may opt-out of marketing communications as set forth below.

Email: You may unsubscribe from marketing emails we send by using the opt-out link included in each email. Please note that we may still send you certain administrative or transactional messages, such as updates regarding your account, changes to this Privacy Policy or Terms of Use, or other important notifications.

Text Messages (SMS/MMS/RCS): If you sign up to receive text messages from Rocky Roads Auto Transport, you may opt out at any time by replying “STOP” to the short code. For help or more information, reply “HELP.” Please refer to our Text Message Terms and Conditions for additional details.

Push Notifications: We may send promotional or non-promotional push notifications to your mobile device, which in some cases may be based on location or proximity to a beacon. You can stop receiving push notifications at any time by adjusting the notification settings on your device.

Correcting Your Information

You are responsible for maintaining accurate information when submitting data to us, such as contact details. To request corrections to your information, please email us at info@rockyroadsautotransport.com. We will make good faith efforts to update our active databases as soon as reasonably possible. Please note that some information may persist internally for administrative purposes, or on backup media, and residual data may remain for legal or operational reasons.

Data Privacy Choices

Certain jurisdictions provide additional privacy rights. Please see below for more information about the rights you may have regarding your personal data.

Security

Rocky Roads Auto Transport takes commercially reasonable and appropriate measures to protect personal data from loss, misuse, unauthorized access, disclosure, alteration, and destruction. These measures are designed with consideration for the risks involved in processing and the nature of the personal data we collect.

However, we cannot guarantee absolute security of your information and assume no liability for any unauthorized access, disclosure, or loss of data. While we implement safeguards to protect your personal data, no system is completely secure. For example, hackers or other third parties may unlawfully intercept transmissions or access private communications on our Site.

By using the Site and providing information to us, you acknowledge and accept that you do so at your own risk.

General Audience Site

The Site is intended for a general audience and is not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal data from a person under 18, we will take steps to delete that information as soon as reasonably possible.

Consent to Transfer

Rocky Roads Auto Transport is a U.S.-based company. Please note that any data we collect may be transferred to, processed, stored, and used in the United States and other countries. By accessing or using the Site, or providing us with any information, you consent to such transfers and processing.

The privacy protections in these jurisdictions may not be as comprehensive as those in the country where you reside. As a result, your data may be subject to access requests by governments, courts, or law enforcement authorities in the United States or other countries, in accordance with the laws of those jurisdictions.

Contact Information; Questions and Changes in Information

If you have any questions or concerns regarding this Privacy Policy, please contact us at Info@rockyroadsautotransport.com or by phone at (773) 839-8154

Notification of Changes

To the extent permitted by applicable law, Rocky Roads Auto Transport reserves the right to update or modify this Privacy Policy at any time. Material changes will be communicated by posting the updated Privacy Policy on our Site. We may also notify you through other means, such as using the contact information you have provided.

All changes will be posted on this page so users can understand the information we collect and how it is used. We encourage you to review this Privacy Policy periodically, as it may change over time. Your continued use of the Site after the effective date of the updated Privacy Policy (or any other action specified in the revised Privacy Policy) will constitute your consent to the changes, to the fullest extent permitted by law.

If required by law, we will provide notice and obtain your consent (opt-in or opt-out) before implementing certain changes. In some cases, you may need to accept updated policies to continue using the Site.

Data Retention

Rocky Roads Auto Transport will retain all categories of personal data described in this Privacy Policy for as long as reasonably necessary to:

• Fulfill the purposes for which the data was collected
  Enable you to exercise your rights and choices regarding your data
  Comply with our contractual obligations
  Enforce our policies and agreements
  Meet legal or regulatory requirements

Once personal data is no longer needed for these purposes, we will securely delete or anonymize it in accordance with applicable law.

Notice of Financial Incentive

Under Illinois regulations, certain programs we offer that provide benefits to consumers may be considered financial incentive programs. In connection with these programs, we may collect personal information, such as your contact information (name, email address, phone number) and certain commercial information (e.g., transaction history). This information may be used to:

• Administer the program
• Contact you regarding your account, if applicable
• Provide the program benefits to you
• Better serve you and fulfill your requests associated with the program

To participate, you may need to provide certain information, register for an account, agree to the program terms, or follow other instructions specific to the program. Please review the applicable program terms for additional details and requirements. Participation in these programs is voluntary, and you may withdraw at any time by emailing info@rockyroadsautotransport.com.
If a program is considered a financial incentive because it is directly or reasonably related to the collection, retention, or use of consumer personal information, the value of the program is reasonably related to the overall value we receive from the personal information participants provide, minus any costs or expenses incurred in offering the program.

Do Not Track

“Do Not Track” (DNT) is a privacy preference that you can enable in your web browser to indicate that you do not want certain information about your website visits collected across other websites when you have not interacted with those services.
Currently, there is no universal standard for how websites should respond to DNT signals. As a result, our Site does not take any action in response to Do Not Track requests at this time.

Illinois Privacy Rights

Rocky Roads Auto Transport does not share your personal information with third parties for their direct marketing purposes unless we provide you with a choice to opt-in or opt-out before sharing your information, in accordance with Illinois privacy regulations.

If you are an Illinois resident and wish to exercise your rights regarding our sharing of personal information for direct marketing purposes, please submit a request by email to Info@rockyroadsautotransport.com.

• Include “Your Illinois Privacy Rights” in the subject line of your email.
• Provide your full name, street address, city, state, and ZIP code.

Please note that we cannot be responsible for requests that are incomplete, not labeled correctly, or not sent to the proper email address.

Notice to International Users

Your personal data may be collected, transferred to, and stored by Rocky Roads Auto Transport in the United States and by our affiliates in other countries where we operate. As a result, your data may be processed outside the European Economic Area (EEA) in countries that may not provide the same level of data protection as the EEA.
When transferring your personal data internationally, we ensure that the recipient provides an adequate level of protection, for example, by entering into standard contractual clauses approved by the European Commission, or by obtaining your prior consent to the transfer.

EEA/UK/Switzerland Residents

If you are a resident of the EEA, United Kingdom, or Switzerland, the following rights apply to your personal data, subject to local laws:

• Right of Access: Request access to your personal data, including information about its sources, purposes, and sharing.

• Right to Rectification: Correct inaccurate personal data and ensure it is complete, considering the purposes for processing.

• Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data where permitted by law. Please note that we may be required to retain certain data for legal or contractual reasons.

• Right to Restrict Processing: Limit our processing in certain circumstances, such as contesting accuracy, objecting to unlawful processing, or if the data is no longer needed for legal claims.

• Right to Data Portability: Request that your personal data be transferred to another entity, where technically feasible.

• Right to Object: Object to processing based on legitimate interests, including for direct marketing purposes, at any time without providing a reason.

• Right Not to Be Subject to Automated Decisions: You will not be subject to decisions based solely on automated processing, including profiling, that produce legal effects on you. (Automated decision-making is not currently used on our Sites.)

• Right to Withdraw Consent: If processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of processing prior to withdrawal.

Exercising Your Rights

To exercise any of the rights above, contact us at Info@rockyroadsautotransport.com or call (773) 572-2921.

Verification Procedures:

To protect your privacy, we may require verification of your identity before processing your request. This may include providing identifiers we can match to your previously collected information and verifying your request through the email or phone number on file. Verification data will only be used for this purpose. In some cases, we may be legally permitted to limit or deny your request; if so, we will explain our reasons.

Purposes and Legal Basis for Processing:

We process personal data for:

1. Our legitimate business interests, including operating the Site and providing services.

2. Your consent, where applicable.

3. Compliance with applicable legal obligations.

For information about who we share your personal data with, see “Our Disclosure of Data to Third Parties” above.

Transfers:

Your personal data may be transferred to, stored, and processed in the United States or other countries where Rocky Roads Auto Transport, our affiliates, or subcontractors operate. We ensure such transfers are protected through appropriate safeguards as required under GDPR.

Retention:

We retain personal data only as long as necessary to fulfill the purposes for which it was collected or as required by law. Copies of data you have updated, modified, or deleted may persist in our systems if retention is required by law.